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Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise of apps like Tinder (and the various copycat models), who could blame them?If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 to 100 times in the span of time that it would take you to interact with one potential date in ‘real life’.
With the popularity of sites like e Harmony, match.com, Ok Cupid and countless others, the stigma of online dating has diminished considerably in the last decade.According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people.Online dating services are now the second most popular way to meet a partner.The popularity of online dating is being driven by several things, but a major factor is time.
Online dating presents an effective solution to a serious problem.Browsing profiles isn’t nearly as time-consuming (or daunting) as mixing with people in a social context.Statistics suggest that about 1 in 5 relationships begin online nowadays.